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Why Soft212

It's a mobile world, but we have not fully abandoned the desktop. The real work (and a lot of the play) of computing requires a full personal computing system, and to get the most out of that, you need software.
Software can be expensive, but free programs have been a mainstay of the desktop experience for decades, and today's offerings are pretty powerful. Software developers can adopt an ad-based model, donation-ware to keep things afloat, or a shareware/freemium model that charges for extra features.